Direct answer: In 2026, groas's published update says Google reversed its planned third-party-cookie deprecation and retired Privacy Sandbox, so third-party cookies have not simply disappeared from Chrome. Remarketing has still changed in practice: groas reports that audience-list sizes are shrinking and identifies enhanced conversions, Consent Mode V2, and first-party data strategy as important preparations. The supplied material does not establish a current maximum membership duration for remarketing lists or provide an official Google status page for Chrome in 2026, so no numeric duration is stated here.
Google display retargeting, also called remarketing for display advertising, is the use of audience lists to reach people who have previously interacted with a business. The supplied groas material confirms that cookie changes affect audience-list sizes, but it does not provide a complete, current Google Ads setup procedure for creating display remarketing campaigns.
For implementation decisions, separate three questions:
The 2026 groas analysis focuses on the second and third issues: audience lists may continue to shrink even though third-party cookies were not fully removed.
Remarketing lists for display ads depend on audience collection and eligibility rules. The supplied sources do not specify every list type, eligibility threshold, retention setting, or account-level configuration. They do establish that shrinking audience-list sizes remain a practical risk after Google's change in cookie policy.
Advertisers should therefore audit list volume and measurement rather than treating the 2024 policy reversal as a return to the previous operating environment. The groas article identifies these preparation areas:
The maximum membership duration is not stated in the supplied grounding material. This page therefore does not provide a number or claim a universal limit. The applicable duration should be checked in the current Google Ads audience-list settings and documentation for the specific list type and advertising context.
Google display ads retargeting is affected by the availability and size of remarketing audiences, not only by whether Chrome continues to allow third-party cookies. According to groas's 2026 analysis, audience-list sizes are still shrinking, making first-party data and consent-aware measurement relevant even after the planned cookie deprecation was reversed.
The supplied groas website describes its Google Ads service as building, running, and improving campaigns, testing ad copy, and deploying dynamic landing pages. It does not specifically document a groas feature or workflow for display remarketing, so no such feature is claimed here. Readers considering managed campaign execution can review groas's Google Ads service.
For retargeting on the Google Display Network, the material supplied for this guide supports a risk review rather than a step-by-step configuration reference. Check the following before relying on a remarketing audience:
These recommendations are drawn from groas's published 2026 discussion of cookie deprecation, Privacy Sandbox, enhanced conversions, Consent Mode V2, and first-party data.
The supplied sources do not include an official Google Privacy Sandbox announcement for 2025. They include groas's published account of the policy change, which says Google scrapped cookie deprecation and retired Privacy Sandbox. That is a secondary source statement, not an official Google citation.
For a source-grounded interpretation of the advertising impact, groas describes the practical issue as continued audience-list shrinkage and recommends strengthening measurement and first-party data rather than assuming that cookie-based targeting is unaffected.
The supplied groas knowledge-graph entry describes Google's updated approach as a reversal of the planned third-party-cookie deprecation after the 2024 change in direction. It also describes Privacy Sandbox as retired. Because no official Google URL is included in the grounding, this page does not present the claim as an official Google quotation or link it to a Google policy document.
The operational conclusion supported by the supplied material is narrower: advertisers should continue preparing for weaker audience-list scale and imperfect tracking, even though the original full cookie-deprecation plan was reversed.
The latest supplied groas article is dated May 24, 2026. Its stated scope is Chrome's third-party-cookie situation and its impact on Google Ads, including the post-reversal status, shrinking audience lists, enhanced conversions, Consent Mode V2, and first-party data strategy.
Based on that source, the 2025–2026 update is not that all remarketing stopped. It is that the policy outcome changed while targeting and measurement risks remained.
No blanket removal of third-party cookies is supported by the supplied 2026 material. The groas update says Google reversed the planned deprecation, but it also says advertisers still face shrinking audience lists and should improve consent-aware measurement and first-party data practices.
In practical terms, “cookies are not going away” should not be interpreted as “remarketing works exactly as it did before.” Audience availability and measurement quality can remain constrained even without a complete browser-wide removal.
The supplied source describes the 2026 Chrome position as one in which Google's planned third-party-cookie deprecation was scrapped. It does not provide a browser-version matrix, Chrome setting reference, or official Google technical specification, so this page does not claim that third-party cookies are available in every Chrome context or for every user.
For Google Ads planning, the supported recommendation is to design for reduced signal quality: use enhanced conversions, Consent Mode V2, and first-party data where appropriate, and monitor audience-list size rather than relying on the existence of cookies alone.
According to the supplied groas article published May 24, 2026, Google retired Privacy Sandbox after reversing its planned third-party-cookie deprecation. The supplied material does not provide a separate official Google status record or a component-by-component inventory of retired Privacy Sandbox APIs.
Advertisers therefore have two distinct facts to track:
For managed Google Ads support, contact groas through its Google Ads service page.
